Weekday: H&M's sustainable brand

Weekday is a men's and women's clothing and accessories brand created by H&M. It was launched in 2002 and has spread rapidly across Europe and Asia. Today, there are Weekday stores in various countries around the world, including Sweden, Denmark, Norway, Finland, Germany, the United Kingdom, France, Russia, and China. 
The brand focuses on offering trendy and urban style clothing and accessories for a young audience. It has a wide range of products, including t-shirts, hoodies, pants, jackets, shoes, and accessories. Weekday also collaborates with designers and artists to create limited collections and unique products. 
Over the years, Weekday has developed a strong social media presence and has collaborated with influencers and artists to promote its products. In addition, the brand has participated in fashion events and has supported various social and environmental causes.


Weekday Shipping and Returns

It offers several delivery options based on your location. This company ships to Austria, Belgium, Bulgaria, Croatia. Cyprus, the Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Switzerland, Sweden and the United Kingdom. On their website you can check the shipping options, shipping costs and delivery time depending on the country where you are. Once you place your order, you will be sent a shipping confirmation email with a tracking link. 

To get free shipping you will have to make a minimum order that will vary depending on the country you are in. By default (although you must check your country in the list on the web) you must place a minimum order of €70 / £60 / CHF 120 / SEK 700 / NOK 700 / DK 600. 

Regarding returns, you have 30 days to return what is not right for you or you do not like. For this, the articles must be clean, unused and with the labels. Returns are always free. The refund will be in the same payment method within 14 days after the products arrive at the Weekday warehouse. 

The items you buy online cannot be returned or exchanged in any of the physical stores (except Sweden and the Netherlands). Personalized and made-to-measure items cannot be returned, but if they are defective, it must be reported to customer service.

Weekday Discounts and sales

You have two options to get a Weekday discount on your purchase: 

  • If you are a student you will get a 10% discount. 
  • If not, you can subscribe to the newsletter to get a 10% Weekday discount code on your first purchase. 

You have all these discounts on the Weekday website to sign up. Also, you can find specific active coupons to discount the total purchase. It is very useful to sometimes use extensions in the Internet browser to help you detect Weekday discount codes that are sometimes not announced. I recommend the use of Honey that will notify you when you go to pay if there are discounts or not, and it will apply them directly to you. You can register at the following link. 

In addition, the garments and accessories of this brand are not only sold on its own website. You can find them at Zalando, Asos and AboutYou. These companies often offer many promotional discounts. 

On the other hand, twice a year there are usually sales. The winter ones are in December, January and February and the summer ones in June, July and August. It must be mentioned that after the sales there are usually Mid Season promotions to remove the last stock of the previous season. And let's not forget Black Friday and Cyber Monday. 



Weekday is working on being a responsible brand and committed to the use of more sustainable materials. You want to reduce your environmental impact in all your operations. Currently, it manufactures more than 73% of its products with environmentally friendly materials and wants to be 100% sustainable. 

Some of the measures that the brand has adopted to be more sustainable are: 

  • Use sustainable materials: uses organic cotton and recycled polyester in its garments and accessories. 
  • Reduce the use of water: it has implemented a series of measures to reduce the use of water in its production process, such as the use of water-saving technology and the recycling of used water. 
  • Promote sustainable transportation: Weekday promotes the use of public transportation and bicycles among its employees, and has implemented a policy to reduce greenhouse gas emissions in its shipments. 
  • Recycle and Reuse: Weekday has apparel and textile recycling and reuse programs in its stores, and also partners with organizations that are dedicated to recycling and reusing clothing and accessories.